Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
نویسندگان
چکیده
منابع مشابه
Omni-Channel Retail Information Systems
Information systems in the context of retailing are, though often overlooked as such, some of the most complex systems in the corporate information landscape – this solely on the basis of their geographical and probably also cultural span across nations, traditions, fiscal systems and workforce regimes (Joshi, 2009; Tambo, 2011). When retail information systems are expanded into being able to c...
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Innovations in financial services have created challenges for banks that Information Systems (IS) research can address. My interests involve transaction cost theory, substitution and complementarity theory, and consumer informedness theory to understand consumer behavior and firm performance in the omni-channel world of digital banking. At a high level, my research inquiry asks: How can financi...
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ژورنال
عنوان ژورنال: Spanish Journal of Marketing - ESIC
سال: 2019
ISSN: 2444-9709,2444-9709
DOI: 10.1108/sjme-06-2019-0031